BrainTap’s neuro-algorithm produces brainwave entrainment — the synchronization of brainwaves to a specialized sound — with no user effort. The science behind BrainTap relies on four key elements: Binaural beats, guided visualization, 10 cycle holographic music, and isochronic tones. In addition to the sonic effects of braintapping, the BrainTap headset delivers gentle light pulses that travel through the retina and ear meridians, sending direct signals to the brain. Pulsing light, in the correct pattern and intensity, can produce levels of deep relaxation known to affect serotonin and endorphin levels, with an average increase of 21 percent in one study.