About Jesse

About Jesse

CO-FOUNDER | MATRIAL ARTIST | WIM HOF METHOD INSTRUCTOR

Jesse Moreng

Jesse Moreng

wim-hof-method-instructor-michael-roviello-

From Fighter to Healer

Hey, I’m Jesse Moreng – a former professional mixed martial artist turned health coach, entrepreneur, breathwork guide, and passionate advocate for natural healing.

My journey began on the wrestling mats in New Jersey and continued at Boston University, where I competed at the collegiate level and earned my associate degree. I later completed my bachelor’s in Business and Political Science from Arizona State University. But it was life experience — witnessing family, friends, and community members struggle with chronic illness, stress, and a broken “sick-care” system — that became my true education and motivation.

Those experiences lit a fire in me to find better answers. In 2011, I became a Certified Health Coach through the Institute for Integrative Nutrition, and from there, dove deep into the world of breath, movement, mindset, and nervous system regulation. Yoga has been part of my life since 2001, helping me find stillness and reconnect to my body after years of combat sports.

In 2017, I became a certified Wim Hof Method instructor, where I met my now close friend and co-founder of Optimyze, Michael Roviello. That experience was life-changing — not only did it expand my understanding of breath and cold exposure, but it also introduced me to the power of mindset and community healing.

I also became a certified Advanced Buteyko Method instructor, completed Functional Patterns Human Foundations Level 1, and most importantly, used breathwork to heal myself. I was once diagnosed with Reactive Airway Disease (RAD) — a condition that required medication and left me dependent on inhalers. Through consistent breath practice, I eliminated the need for medication completely. That transformation is why I’m so passionate about sharing breathwork as a tool to help others reclaim control of their health. Breath literally changed my life.

To support others on this path, I founded Breathwerx, where I lead group breathwork workshops, events, 1:1 coaching, and transformational experiences that help people tap into their innate healing power. I truly believe breath is one of the most underutilized and life-changing tools we have — and I love showing others how to use it to shift anxiety, boost energy, regulate the nervous system, and even support respiratory conditions like allergies and asthma.

Alongside Breathwerx, I co-founded Optimyze – Mind Body Breath in 2019. We now have three locations around the Phoenix area, offering powerful therapies like cold plunges, infrared saunas, red light therapy, PEMF, compression therapy, and of course — breathwork. Optimyze is a space for real transformation, where we merge ancient wisdom and modern science to help people heal physically, mentally, emotionally, and spiritually. It’s not just a wellness center — it’s a movement.

I’m also the founder and president of Diversified Landscape Management, a commercial landscape company I launched in 2008. We made a bold move to become the first glyphosate-free landscape company in our industry — because just like in personal health, I believe we can care for the land in ways that don’t harm the people living on it.

Everything I do — from entrepreneurship to breath coaching to being a father — is rooted in one mission: helping people come back to their power. My work is dedicated to my late brother, Jimmy, and to every person out there struggling with their health and looking for a new way forward. You’re not broken. Your body is capable of incredible things when you support it naturally and consistently.

Most of all, I’m a proud dad to three beautiful kids — Cash, Stella, and Beau — and I do this work so they, and all future generations, can grow up in a world that values real health, real connection, and real solutions.

Recent Interviews

Jesse Moreng shares his journey from professional fighter to wellness guide—offering insights on breathwork, mindset, and what it really means to take ownership of your health.

Optimyzation with Jesse

Fathers of the Future

Inspired Media 360

“When I started to look at what was preventing people from getting the hot cold exposure and breath work they needed to truly maximize their results from this incredibly powerful combination, I realized that if people had a place to come that was optimized for this work then they could just focus on showing up every day and doing the work to feel better immediately.”

Jesse Moreng

Video courtesy of Sky Cowan