Is the resurgence of cold exposure practices merely a contemporary fad, or are we witnessing the revival of an ancient global tradition?

While innovation and technology have paved the way for new health and wellness practices, some of the most effective methods for holistic well-being are age-old traditions.

Fasting is far from a new concept. It's a practice that dates back centuries, utilized for a variety of reasons including spiritual growth, weight management, and health improvement.

When you expose your body to cold temperatures, the body releases adrenaline and noradrenaline (aka epinephrine and norepinephrine). These neurochemicals exist to make us alert of our surroundings and help us to sustain focus, even after cold exposure.

All living creatures are heavily influenced by their environment. Although modern society brings artificial light and temperature control, our biology is always being affected by both natural and synthetic environmental stressors.

This practice involves exposing the body to cold water, either through immersion or by applying cold packs or ice. Women can experience unique advantages from cold water therapy, ranging from improved mental well-being to enhanced physical health.

Recent studies have revealed that cold immersion therapy can increase testosterone levels, improve sexual health, and have a positive impact on intimate relationships. This game-changing therapy could be the key to unlocking improved libido and better relationships.

Cold therapy a new fad or ancient tool? These days it’s not hard to find a social media post being shared by someone sitting in a horse trough of ice-cold water or a person doing jumping jacks in a -230 degrees Fahrenheit cryotherapy room.