The Pain Wasn’t an Event. It Was an Atmosphere.

For most of my adult life, pain wasn’t something that happened to me once.

It was something I lived inside of. Pain started as my Navy career kicked off in 1999.

One of the most common questions I get asked is, “Is cold plunging good for women?

To answer that, we have to zoom out , not just to modern research, but to the story of humanity. Because the truth is, your body isn’t new. It’s ancient. And everything that happens when you step into cold water , the shock, the breath, the stillness , is part of a much older human story.

We’re honored to share that Optimyze co-founder Michael Roviello was recently profiled in AmVets Magazine. Michael’s feature in AmVets Magazine underscores what has always been central to Optimyze: a commitment to serving veterans and first responders.